Behind the walls of some of our CHEQS residences, people are busy running small businesses.
This month we put the SPOTLIGHT ON……Allison Murray
I started Allison Murray Design (AMD) eight years ago with the intention of bringing to the Cotswolds my wealth of knowledge and creative experience in running some of London’s foremost design agencies. Although I’ve worked with many different types of business from small start-ups to big multinationals, my focus with AMD is to work with entrepreneurs and brand owners to help them realise their brand dreams or revitalise their existing brands.
My first piece of branding work was for Bob Parkinson’s Cirencester restaurant, Made by Bob. I created the name and look, which I took across all the elements of his business. It was hugely successful and award-winning, and led to many clients coming to me for unique and creative brand solutions.
Branding is more than just a logo – it’s the distillation of my clients’ desires and dreams, which manifests as bespoke branding solutions. My clients know that I put my heart and soul into my work, which is why most of my business comes from personal recommendation.
Earlier this year, I won Fairford & Lechlade Business Club Business Person of the Year award and I have just co-created and launched The Cotswold Challenge – a competition to
inspire those GCSE and A-level students in the Cotswolds whose exams and school life have been halted.
I believe that visual identity and branding has never been more important than in this
lockdown period. The only clear communication that defines or creates a point of
difference is the branding. It’s about being able to visually stand out in that crowded space, so it’s important to get it right. In these challenging times, a business’s brand is one of the most important assets it has. It will help keep customers loyal and pull them back when times are better. www.allisonmurraydesign.com
Margaret Stranks – Editor CHEQS Magazine